Just thinking of buying and selling a home can be overwhelming. I’ve had numerous clients come to me with no idea where to begin! If you are attempting to buy a home, it can feel like countless hours are spent scrolling through online listings, talking to your agent, and driving around to sort through potential options. If you are looking to sell your home, it can take time to figure out where to start, who to ask, and what needs to be done beforehand. A real estate agent is the best help you can get, right from the start. I always give my clients a process to go by, a list to check off, and other ways of staying organized! The internet is a great resource for real estate as well, and can give buyers and sellers motivation, inspiration, and helpful tips as well.
Although there are many platforms and apps that can be useful, here are a few to consider as you take your next steps in buying or selling, and a few that I will help you with:
- Facebook. Over the years, Facebook has expanded from being merely an outlet for social interaction to offering a platform for shopping and business dealing. Real estate agents from all over the nation are implementing Facebook to market their house listings, and I do my best to get all of my client’s homes onto this platform! It’s also a great place to see other homes for sale.
- Pinterest. Although Pinterest may also seem like an unlikely place to find a property listing, it offers benefits of its own. Pinterest is a great place for seller’s to get inspiration for staging, as well as preparing their home for the market. I always recommend a new coat of paint on the walls, fresh flowers on the countertop, de-cluttering, and more, and Pinterest can show sellers just what I mean!
- Houzz. This is another awesome platform for inspiration – not only for the seller looking to fix up their house, but also for the buyer, looking for inspiration to remodel their new home!
- Instagram. This platform is a great resource as well and one I always take advantage of for my clients. It’s definitely a more organized, photography-focused platform, and more and more agents are listing homes on here as well. My clients can always repost and share my post, generating more engagement and interaction with the home being listed.
- Neighborhood page. Although it may seem counter-intuitive to share your real estate agent’s post on your neighborhood’s Facebook page or website, you may be surprised where this could lead. Your neighbors are an invaluable resource when it comes to networking, and they are often likely to recommend a house in their neighborhood to friends who may be in the market!
These platforms are just a starting point. There are so many new ways to get the word out these days, and I will do my best to get each listing on every platform possible. “Unlocking New Doors” does not have to be overwhelming; rather, very enjoyable.